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Theorizing: Sketching a Structure



I show two young men who share in America’s historically dominate race. YouTube is a global phenomenon. Accordingly, these examples reflect a minority position. Rather, they were selected for the distinctness of their business model.


There are representatives of both genders being successful and creative on YouTube. It is possible to locate Transgendered content creators as well. My sample is in no way reflective of the complexity of this Global publishing medium.


Content creators of all ages can be located on YouTube some of whom are more successful in various ways than these case studies.

Economic Privilege

Certainly, folks doing online streaming and screen capture are displaying access to relatively expensive equipment. Likewise, folks able to afford a camera and editing crews are displaying resources outside of some content creators budgets. That said, in all of these cases we see this as a result of the success of their business model, in part.


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Theorizing: Sketching a Structure by Robert D. Heath is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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